Examples: In-depth Report: State of IT Cost Optimization 2025 (could incorporate FinOps as a major section). This could be an annual flagship piece combining survey data from CIOs/CFOs on cost priorities, referencing external data like Gartner predictions or our own findings on waste. Blog: FinOps 2.0 Beyond Cloud: Applying FinOps principles across all IT (thought leadership on expanding financial discipline beyond just cloud). LinkedIn Live Q&A with a FinOps expert or one of RTCs senior consultants, titled Ask Me Anything: Cloud Cost Optimization. Guest posting on FinOps.org or similar, e.g., Aligning FinOps and IT Procurement for Maximum Impact. Virality potential: Within tech community high; CFO might be less into FinOps jargon, but wed angle it as controlling cloud costs for CFO interest. Possibly turn some data points into attractive visual content or interactive (maybe a Cloud Waste Calculator on website user inputs cloud spend, we output estimated waste figure 30% along with CTA to reduce it). Tech Investments & ROI Content that helps CFOs and COOs rationalize IT spending in business terms (fits the narrative of linking cost optimization to enabling growth). Examples: E-book: From Cost Center to Value Center: Maximizing ROI on IT Investments with chapters on cost optimization, measuring IT value, etc. Article in CFO magazine: Tech ROI: How to Ensure Innovation Pays Off (taking a stance that cost optimization is part of strategic reinvention, as trending per PwCs CFO survey ). Case study focusing on reinvestment: How $4M in Savings Funded a New Analytics Platform A CFO/CIO Success Story. Short client video (if possible): CFO or CIO describing how optimizing spend allowed them to avoid cuts and invest in AI. Virality potential: Not viral in a mass sense, but very shareable among target circles CFOs might pass it to CIOs (lets do this), or vice versa. It's thought leadership bridging finance and IT which not many produce, so it stands out. Formats & Editorial Calendar (sample 3-6 months): - January: Publish the big IT Cost Optimization Trends 2025 report (perhaps timed with new budget season) . Promote with PR (press release, media pitches), webinar discussing the report findings late January. - February: Blog series on negotiation: "February is Vendor Negotiation Month". Weekly posts tackling a vendor each (MS, Oracle, etc.), culminating in a LinkedIn Live Q&A end of Feb. - March: Host a webinar Spring Cleaning Your IT Spend Quick Wins for Q2 with a case example and live Q&A. Release an infographic on Top 5 Hidden Costs along with an explanatory blog. - April: Whitepaper on Cloud FinOps (tie into any big cloud provider conferences or end-of quarter interest). Possibly align with FinOps Foundation events. Also guest article in trade mag (target CFO or CIO oriented publication) about mid-year budget adjustments using cost optimization. - May: Launch an email mini-course (over 1 week, daily short tips via email) called 7 Days to IT Cost Fitness repurpose blog content into bite-sized email tips and CTA to contact for custom assessment. This engages leads in a new way. - June: Publish a mid-year case study success roundup: $X saved for clients in H1 2025 Lessons Learned blog or press note. And push invites for a summer event (maybe planning a September in-person roundtable). 8. 6 9. 52 10. 11. 48 12. 53 59